About the campaign
‘Too Much Blue - Get a Review’ is a new campaign focused on child asthma, developed by Beyond, the NHS Cheshire and Merseyside children and young people's transformation programme. It will run throughout autumn 2025 and aims to encourage better self-management of asthma through a mix of education, practical tools, and community engagement.
Asthma is also one of the leading causes of emergency hospital admissions in children, with preventable flare-ups accounting for hundreds of A&E visits locally each year.
By helping children understand their own asthma triggers, use their inhalers correctly, and take charge of their care, the campaign aims to empower them to live well with the condition and seek help early if concerns arise.
At the heart of the campaign is an animation that was co-produced with a group of young people and parents and carers. Their ideas, voices, and experiences have helped to shape the animation, showing how self-management can make a real difference to living well with asthma. Click here to view the animation.